Goss Law Group – Brand Evolution & Infographic Design

We partnered with Goss Law Group to evolve and modernize their brand identity, transitioning from Maxwell Goss Law to the more collective and established Goss Law Group. The refreshed logo retains the original circular structure for brand recognition while introducing a bolder, more professional aesthetic that reflects the firm’s growth.

Built around keywords like professional, trustworthy, and minimal—without feeling too serious—the new brand strikes a balance between professionalism and approachability.

To extend the new brand visually, we designed a clean, bold IP Law Cheat Sheet—an infographic that distills key concepts like trademarks, copyrights, patents, trade secrets, and rights of publicity into a format that’s easy to understand and visually impactful.