Onirik Pastry Boutique

Project Overview

We partnered with Onirik Pastry Boutique, a brand known for its handcrafted French-inspired desserts, to refresh and elevate its digital and visual identity. Our goal was to translate Onirik’s refined craftsmanship and ingredient quality into a cohesive brand experience across all touchpoints.

Creative Direction

We developed a bespoke color palette inspired directly by the boutique’s premium ingredients like Dark Chocolate, Creamy White, Nuts & Chocolate, Pistachio, Blueberry, Raspberry, and Lemon Zest. Each color was carefully extracted from real dessert elements to capture the brand’s essence: indulgent, elegant, and authentic.

What We Delivered

• Complete color palette and brand visual system
• Social media art direction and post design templates
• Custom Instagram highlight icons to match the new palette
• E-commerce website visuals and product presentation styling
• Marketing materials for seasonal campaigns and launch moments

Outcome

The new identity brings a timeless and deliciously minimal aesthetic to Onirik’s online presence. Every element, from the creamy tones to the delicate typography, reflects the brand’s French charm and elevates the experience of both viewing and tasting Onirik’s creations.

Visit their website: 🔗 onirikpastryboutique.com